Ideas and influence are the lifeblood of the social web. Influence Intelligence provides a basis for smarter marketing by clarifying how ideas and influence about your brand flow across the social web. While traditional research focuses on statistical sampling of populations, Influence Intelligence is focused on understanding the network. It is comprised by two components: Influence Targeting and Influence Tracking:
Influence Targeting identifies influential sources while assessing their posture (positive, negative or neutral) with respect to your brand. Targeting based on influence within a specific market segment is the beginning of effective marketing outreach in the social web.
Influence Tracking tells you how well outreach programs are working. Influence Tracking monitors the sources identified in Influence Targeting and scores the overall flow of ideas within a market segment on an on-going basis. This tracking also provides the basis for identifying new ideas and themes that are emerging within market segments.
Together Influence Targeting and Influence Tracking provide the insights you need to design, execute and measure effective outreach programs.
Influence Intelligence enables:
The design of outreach programs that are more likely to drive influence within a market segment. A clear measure of influence across a market segment allows you to focus your efforts in a way that is more likely to create positive change. Measuring influence within the social web requires new approaches to data gathering and analysis. Properly done, measuring influence across a particular market segment provides a clear roadmap for driving influence over time.
The avoidance of land mines in the the marketplace.The speed of idea flow within digital networks can catch any organization off guard. The best way to mitigate that risk is to properly identify and then monitor the most influential sources with Influence Intelligence services.
The establishment of traction with outreach in less time. The alternative to generating influence and promoting outreach without Influence Intelligence is a slow, hit-or-miss approach that is likely to waste time and money. With Influence Intelligence, it’s possible to design an outreach program that avoids this.
Mapping the influence of hundreds of market actors can be daunting without the tools and expertise for data gathering and analysis.
Influence tracking maps provide a clear picture of the pathways of influence across the networks that matter most.
For a consultation on how Influence Intelligence can help you with your outreach efforts, contact us today.