Consumer Insight Mining.

t Simetric, we help marketers get a clearer and more timely picture of consumer affinities within a competitive space. We achieve this by performing detailed linguistic analysis of social media content to uncover brand sentiment as well as the primary and secondary drivers of sentiment. As we monitor these drivers over time, a composite picture emerges that reflects the underlying affinities within a consumer segment. By basing our analysis on the social web, we are able to deliver insights that are targeted, timely and actionable.

ocial media has rapidly become a dominant source of news, information, entertainment and learning on the web. From user-generated content to social networks, blogs and micro-blogs, these channels allow consumers to share insights, opinions, feelings and beliefs in a way never before possible.

Consumer Insight Mining encompasses the platform, the expertise and the approach necessary to uncover detailed insights about the interests and opinions of consumers from the social web. Current social media monitoring services provide, at best, limited targeting capability and the coverage typically focuses on broad, but not deep, monitoring of brand mentions. With our approach, applying a broader range of natural language processing analyses to consumer conversations, deeper insights are possible.

ur primary aim is to focus a wide range of analytical approaches on the fast-growing social web in order to more rapidly and accurately identify key consumer ideas and the drivers behind those ideas.