O
ur advisory and analytical
services are provided on a subscription basis. Each month, we deliver a comprehensive Insight Brief
that summarizes the key consumer findings uncovered through our analytics. These findings encompass the core sentiment scores as well as the
primary and secondary drivers that lay behind these scores. This research is focused on client brands as well as the top
competitors within a consumer segment. In addition, we complement these insights with expertise that helps clients to better understand and
apply our findings. The result is a timely, actionable and detailed view of the market segment as articulated by consumers
within that segment.
O
ur approach consists of four phases that we execute iteratively for the duration of the client relationship. These consist of:
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I dentifying the key attributes of the targeted consumers as well
as the social web communities in which they participate.
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S canning those communities for brand mentions, keyword mentions and emergent topics of interest.
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A nalyzing the consumer conversation for sentiment and sentiment drivers around brands and keywords.
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D elivering our recent and trend analysis along with advisory services to discuss the findings and their application in greater detail.
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